Now I’m typically not one to turn around and focus on bad PR practices. There’s already a whole blog that handles that issue. But I got a pitch today that just struck me right in the face, and I can’t keep quiet.
I received a pitch from a personal email address at yahoo.com from Kat. Kat had found my SA Busy Kids blog, and she said she liked it. She also “found” some great information about a local franchise that was offering free kids meals and thought I might want the info for my site. She threw in a little blurb from the press release just to help me with the official language.
It took me about five seconds to do a quick Google search to find out that Kat is the official spokesperson for this restaurant and works for its PR firm. Now why didn’t she just tell me that? And why didn’t she just use her business email address? Why did she feel the need to cloak her words as if she was a casual visitor to my site just trying to be helpful? Frankly, if she had just been honest and let me know was trying to get some press for her client…I actually might have lent an ear.
Better yet, if she had come at me with an outreached hand and tried to develop a relationship with me first…”Say, Debi, have you ever tried our restaurant? It’s great. Can we entice you to stop by? Bring your kids because they get a free kids meal … etc. etc. We know you write about camps and we’d love to send you some of our recipes that are easily created around a campfire…” or something along those lines. Wow…that would have gotten my attention.
I kind of wonder if Kat really read my blog. Sorry, Kat. Maybe next time, try a little more transparency. Try to be a little more genuine. You might get lucky. At least you’ll stand a fighting chance.

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Jul.6,2010














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