My industry is changing and PR professionals, in order to stay relevant, are going to need to embrace this brave, new world. We also have to be big enough to admit our failures along the way. This is what I love about a recent Fast Company column by Nancy Lublin, appropriately titled “Stinking It Up: Lessons From a PR Failure.”
This is particularly relevant to me as I am in the middle of walking down a very similar path right now with client Ecumenical Center for Religion and Health for its upcoming Legacy of Hope Luncheon. While we don’t have a bevy of stars, we do have Pat Frost and David Robinson – each a legacy and a legend in his own right.
To promote the event, we have been tweeting and encouraging others to tweet. We’ve just set up a Facebook Fan page. I’d love to live stream the event – but it looks like that’s too big a step at the moment. We did, however, videotape a recent Ecumenical Center workshop on bullying with James Garbarino that will be archived and housed on NOWCast SA in the very near future.
I am sharing these lessons from Nancy because I, for one, intend to take them as good advice. What do you think? What tactics have worked for you in promoting special events and fundraisers in an ever shrinking traditional press environment?
