2010 Edelman Trust Barometer: The latest study with some great research into what consumers look for when putting their trust in corporate America. Check out the charts comparing past years to this year. Fascinating.
Why Talk is Really Cheap by Mark Earls: Truth is…I like just about anything related to science, including this article on why word of mouth may be really over-rated. And it may offer some insights into this post on why twitter is making us lazy by my friend Kami Watson Huyse.
Kami follows up with her thoughts on how to move buzz into action in this post on what she’s coined as relationship chaining.
Social Media is the Last Mile by Josh Hallett: This is an interesting look at social media from an internal perspective.
And that’s what I’m reading this week. How about you?
