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PfitzPR was founded in 1998 by Debi Pfitzenmaier, an award-winner writer with more than 25 years experience in implementing communication strategies with emphasis on media relations, corporation promotion management and social media integration. Rather than growing the firm into a multi-faceted, full-service agency that does it all, Debi chose instead to work with a small group of select clients in long-term relationships. Together, they accomplish more than they ever could individually.

Debi built her national media relations skills on a foundation in disaster communications as a member of The American Red Cross National Disaster Public Affairs, Rapid Response and public affairs instructors teams, responding to natural and man-made crises from Alaska to the Caribbean Islands and teaching others to do the same. Before joining the Red Cross, she taught English in China, worked in the ad agency business, sold dishes for a living and once wore a chicken suit as part of her job at a radio station.

With a BA in psychology and minors in English and Journalism from The University of Texas at Austin, Debi is a frequent lecturer at workshops, lunches and college classes in the areas of social media, crisis communication, entrepreneurship and media relations. She currently blogs for the San Antonio Express-News and is active on Twitter, Facebook, LinkedIn and other social media channels. She is member of the Founding Mothers Advisory Board of the National Wildlife Federation and loves experimenting with new media tools that can be used to build community.

Her interest in social media comes from experiencing its power for clients.

• Working with a nonprofit client, she switched its national speaker series promotional efforts to social networks, primarily e-blast communities and Twitter. Within six months, workshops routinely had waiting lists. Mailed print materials became a thing of the past, saving the organization nearly $10,000 a year.
• In 2008, Debi worked with paraplegic, long-distance swimmer Jason Pipoly to share his attempt to swim the Hood Canal. Calling social networks to action, she received more than 300 well-wishes for Jason from around the world while others followed along on his journey through Twitter – all coordinated within less than a week.
• Last fall, a Food Bank Twitter/Facebook promotion she designed and executed generated more than 65,000 impressions, an 800% increase in the number of fans and immeasurable goodwill and buzz – all within the first 48 hours of launch.

Debi’s passion is working long-term with great clients and journalists (both traditional and citizen) who seek to make the world a better place.