Posts Tagged ‘relationships’

Building Community

It was so much fun sharing my thoughts at the Summer Institute for Leadership program today. What an amazing group – they really pushed me to clarify my thoughts on why I think social media requires an entirely new paradigm of thinking.

So, for those of you who weren’t there…or were there and want to review the Prezi…here’s the link.

http://prezi.com/ktbbyfonecxq/building-community/

Not sure if it will make sense without the wonderful conversation, but feel free to leave a comment or send me a question. I love talking about this stuff!

And for those of you who asked, the wonderful YouTube video and link, Social Media Revolution 2.


Don't try to pull the blog over my eyes

0saves

Now I’m typically not one to turn around and focus on bad PR practices. There’s already a whole blog that handles that issue. But I got a pitch today that just struck me right in the face, and I can’t keep quiet.

Source: SXC

I received a pitch from a personal email address at yahoo.com from Kat. Kat had found my SA Busy Kids blog, and she said she liked it. She also “found” some great information about a local franchise that was offering free kids meals and thought I might want the info for my site. She threw in a little blurb from the press release just to help me with the official language.

It took me about five seconds to do a quick Google search to find out that Kat is the official spokesperson for this restaurant and works for its PR firm. Now why didn’t she just tell me that? And why didn’t she just use her business email address? Why did she feel the need to cloak her words as if she was a casual visitor to my site just trying to be helpful? Frankly, if she had just been honest and let me know was trying to get some press for her client…I actually might have lent an ear.

Better yet, if she had come at me with an outreached hand and tried to develop a relationship with me first…”Say, Debi, have you ever tried our restaurant? It’s great. Can we entice you to stop by? Bring your kids because they get a free kids meal … etc. etc. We know you write about camps and we’d love to send you some of our recipes that are easily created around a campfire…” or something along those lines. Wow…that would have gotten my attention.

I kind of wonder if Kat really read my blog. Sorry, Kat. Maybe next time, try a little more transparency. Try to be a little more genuine. You might get lucky. At least you’ll stand a fighting chance.

Logical conclusions. Or not.

0saves

Well…I started writing an entirely different post today when I got distracted (no surprises there) by a tweet pointing me to this new post from social media thought leader Robert Scoble.

It’s an interesting piece on malleable social graphs, and he certainly makes some good points. I love trying out new social networks like Whrrl, Foodspotting and Miso. I get great ideas about where to go and what to do from people who like the same things I do. It makes sense – birds of a feather and all that.

However, take this to its logical conclusion and I begin to have concerns. Scoble writes “I told Facebook that I’m a liberal Democrat. So why am I still seeing Republican crap in my news feed?” He goes on, “so, its newsfeed is still presenting information to me that I might not care about and, in some cases, might make me angry.”

And here is where I stumble. Are we creating a society that can no longer tolerate differing opinions? By being able to pull only that information with which we agree, are we becoming one-sided, shallow individuals?

Scoble goes so far as to define “REAL friends.” Caps all his. “You know, the ones that are like you.” Yikes. Why would I want to surround myself only with friends who are like me? Doesn’t my life become richer for knowing and enjoying people who aren’t like me? I may not agree with someone, but that doesn’t mean I shouldn’t be his friend. More likely – I should listen even more closely. I might (gasp) learn something.

I want my kids to grow up in a world where they not only welcome differing opinions, but seek them out. And yet, we seem to be going in the opposite direction. Don’t like someone’s opinions? Just block them. Looking for validation of your own viewpoint? Google it. Want to know what shoes to buy? Instead of doing your own research into quality, just check out to see what your networks are doing and follow along.  Trust someone else’s opinion. It’s okay. They are just like you, so they are probably right.

Yikes.

Has critical thinking become a thing of the past? That scares me. How about you?

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Dear Rayanne,

Thank you for your email notifying me that I won FreshBook’s challenge.  I never win anything.  And I’m so excited about my prizes: a t-shirt and the work that piled up behind me while I was busy answering the contest’s challenge. Yay.

I was especially relieved because your title, Queen of Hearts, scared me a little at first. Off with my head? Fortunately, no. You are apparently that queen’s kind cousin.

Source: SXC

Source: SXC

Twenty-someodd years ago when I was first getting started in PR, I knew my success depended on my ability to write well. So, I perfected the craft. Years later, I realize my success depends just as much on my ability to build authentic relationships with people. To win their hearts, if you will.

So, Rayanne – just remember this before you call your cousin.  Imitation is the highest form of flattery.

Most sincerely,
Debi Pfitzenmaier
Queen of Hearts